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Project Dialogue

Welcome to Project Dialogue.   

“What one can be, one must be!” 

― Abraham H. Maslow 

Project Dialogue


What is Project Dialogue? 

Project Dialogue is a one-year, global project for understanding and re-designing a new hierarchy of needs for organizations in the 21st century organization.  

Much has changed in the workplace since Abraham Maslow created the Hierarchy of Needs. Understanding the theory of motivation for organizations in a new light is becoming more and more essential.   

Why is it important to join Project Dialogue? 

Project Dialogue is an initiative that is meant to bring together leaders and employees in an ongoing conversation around what it actually means, looks, and feels like to be a self-actualizing organization. We want to uncover the practices and leadership behaviours associated with the best organizational cultures and in doing so, we want to redefine both the visual representation and practical application of Abraham Maslow’s work in the 21st-century organization.  

How does Project Dialogue Work? 

Project Dialogue has two key components for voluntary participation:  

  1. Voting for the Visual Re-design of the Hierarchy of Needs: We encourage all employees working for organizations to participate in voting between 3 options for a new design. These will be uploaded shortly.  
  1. The Dialogue Sessions: Dialogue sessions are for leaders/employees from large corporations. Each month, starting in January 2021, we will start a new cohort for 4 weeks that will get together once a week at 12.00 pm PST for 1 hour, to discuss workplace needs.  

It seems that the necessary thing to do is not to fear mistakes, to plunge in, to do the best that one can, hoping to learn enough from blunders to correct them eventually.” 
― Abraham Harold Maslow 

Who can participate?  

We encourage everyone to participate to the voting process. The visual representation of the evolved Hierarchy of Needs will become as iconic as the original.   

For the dialogue sessions, we invite leaders and employees working in large organizations to participate. The project focuses on re-defining the needs for this target audience.  

How do I register for a dialogue sessions? 

We will be posting the webinar links here shortly. You can also sign up for our newsletter to keep up with what is happening.

Can bring this project into my organization? 

Yes! We run in-house, company focused Project Dialogue sessions as well. Reach out to discuss this with us.  

Data Collection:  

Participants are asked to sign a data collection agreement as sessions will be recorded for research purposes. All data will be used anonymously to conduct qualitative/themes analysis. Research findings will be published and shared with all participants.  


Project Dialogue sessions are a 4-week (1 hour per week) cohort-based research project. Participating in a session is also part of the Maslow Certified Leadership Certification Program requirements.  

We invite you to join Project Dialogue initiative and share your views. Let’s reinterpret Maslow as a world-wide community.