1-855-962-7569 Let’s Connect

Maslow Insights

Thought Leadership


$100,000 Grant for 50 Corporate Changemakers

Maslow Centre for Executive Leadership started in 2020, when the pandemic hit. Like every other company, we had to pivot. But the goal has always been the same: Maslow Centre exists to help organizations use coaching as a leadership strategy and build a culture of coaching.  

We exclusively focus on organizational coaching (executive coaching, culture coaching, leadership coaching). We coach and teach coaching with a focus on understanding human dynamics as it pertains to strategy, culture, leadership, performance and transformation in an organization.  

Why Coaching? 

Coaching is quickly gaining popularity and high impact among Leaders, Managers and HR Professionals as a thoughtful and powerful skill for those working in organizations.  

In 2019, Jim Clifton and Gallup published a book called It’s the Manager.  

If leaders were to prioritize one action, Gallup recommends that they equip managers to become coaches”.   

Google’s Project Oxygen found that the best Google Managers had 10 qualities; #1 on that list was that they were coach managers. 

Maslow Centre 

Maslow Centre is one of the fastest growing thought-leader organizations working at the intersection of culture, coaching and leadership .  

We believe that there is a new leadership paradigm that has moved toward people-focused, purpose driven, high performing organizations. Our founders came together with the shared belief that coaching has the power to pioneer change in the world, and we approach each executive and organization with an understanding of the practicalities of corporate life, tailored to benefit leaders.   

We’re launching this grant because the biggest companies doing research on great leaders have cited the number one factor of great leaders is that they are great coaches. As organizations are struggling to find the balance between building high performance and people focused cultures in the post-COVID era, we have one of the main solutions to this problem. Maslow Centre exists to catalyze leaders to become great coaches so that human needs are met in the 21st Century workplace.  

$100,000 Grant for 50 Corporate Changemakers 

Starting July 1, we are opening up applications and waiving program fees, offering 50 spots for our Maslow Foundations of Coaching Program, with each seat valued at $2,000 (excluding a $250 registration fee).

Applications for this grant close on July 30, 2021.

Course Dates 

Maslow Centre will be offering two 8-week cohorts starting in September: 

Friday September 10, 2021 @12:00 PM – 4:00 PM Pacific Time 

Saturday September 11, 2021 @8:00 AM – 12:00 PM Pacific Time 

Please see the Maslow Calendar for more details. **Classes are delivered virtually.** 


Ideal participants will have at least 10 years of work experience, preferably have held a director/manager position in reputable medium to large organizations. In addition, we are looking for a shared philosophy of leading for culture, and building people focused, high-performing organizations.  

Business Unit leaders, HR leaders are strongly encouraged to apply from all industries. 

Maslow Centre is committed to Diversity, Equity and Inclusion and we encourage BIPOC, LGBTQ+, small-businesses and young leaders to apply.  

Application Process

  1. Apply Now  (Applications close on July 30, 2021)  
  2. If you meet the eligibility criteria, you will be connected with a Maslow Enrollment Advisor for a 30 minute meeting

Interested in learning more about Maslow’s coaching certification programs? Register for our upcoming free webinar on Wednesday July 21.